sparker.aiTalk to me

Hi, I’m Brian.

I’m a Staff Product Manager at You.com. I work on AI, search, and developer tools, and lately on a customer that can’t click: the AI agent that finds, tries, and pays for an API on its own.

This is where I share my work and the projects I build on the side.

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Brian’s AI can make mistakes. Check the sources. Email Brian

Side projects

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  • Agents search like it's 1999

    Coding agents now pick tools while a developer watches, and the queries they send look nothing like a buyer's. They are terse, literal, and dated. If your pages only answer the human query, the agent never finds you.

    Sep 23, 2026

  • Attribution is who called, never what they asked

    Most agent traffic reaches an API through SDKs, plugins, and MCP servers that never identify themselves, so the channels driving adoption look like they do nothing. The fix is a client identifier everywhere, with one line you do not cross.

    Sep 23, 2026

  • The router is the moat, the rail is a feature

    Agent payments will not settle on one protocol soon. Instead of betting on a winner, build the router: one price, one ledger, and many rails underneath that you can promote or demote without touching anything else.

    Sep 23, 2026

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